I believe in a business-focused approach to communications, an approach honed over years of working for some of the best consultancies and for some of the world's biggest companies.
Communications programmes and projects should focus on helping a business or organisation meet its business objectives – which is why I think it's important to spend time at the outset defining those carefully.
I like to understand what my client wants to achieve not just in communications terms but in relation to important business milestones before we begin working on a programme together.
I also think it's important to agree clear success criteria and measurement structures at the outset to help gauge impact as a project or programme proceeds.
The most successful programmes I've worked on have been built on mutual understanding and trust with the people I’ve worked with – I have a down to earth, honest and pragmatic approach which delivers the best results when I work closely as a team with the business I'm supporting.